Located in Northern Virginia is The City of Fairfax. While keeping its cultural amenities the city has been known as a place with history and belonging. Just recently the city went through a rebranding of its name and logo. Its historic seal was one of the most important keys to its rebranding. After reviewing their new logo, and name change to Fairfax City, I wanted to design a version that captured a more historic appearance while keeping the seal as the main focus. After visiting Virginia I got inspired by the Con Edisons logo designed by Arnell Group. Wanted a logo that still shows the name of the city but also keeping the seal as its main focus.
When choosing the typefaces, the original seal used a Serif similar to Goudy Bold which inspired to use Garamond, a classic typeface. Knowing that this design would be used throughout different platforms such larger signage like buses or billboards. Decided to pair it with a simple typeface like Helvetica that could sustain a long distance readability.
The City of Fairfax was first discovered in 1805 in the heart of Northern Virginia. Known at first as the Town of Providence for its courthouse, and later renamed as Town of Fairfax. It wasn't until 1961 that The City of Fairfax got established as an independent city. The city still holds much of its past while still embracing the future.